Ours is a digital era, and the definition of marketing has changed over the years. Companies prefer to sell their products on a digital platform; therefore, companies have to study other parameters as well. These past years consumerism has increased, and companies all over the world are facing cut-throat competition. Organizations focus on making strategies that are aimed at profit-making. The companies who understand the pattern of consumer behaviour have the edge over others. An MBA with marketing as specialization gains insight into the trends of the industry by studying competitor’s marketing strategies. Youngsters, who study management during post-graduation, help them to develop a mindset that is ready to compete in domestic as well as international work front.
Why MBA in Marketing?
A youth who intends to make a career in the corporate world should pursue a management course. MBA(marketing) is a most sought after course and students pursuing graduation in various streams prepare to get admission in this course.
The employment opportunities galore for an MBA graduate with marketing as a specialization and this is a visible result of globalization. The course curriculum is designed in such a manner that a management graduate hones his communication skills, analytical skills, and develops a problem-solving attitude. There are many sub-domains of marketing such as advertising, brand marketing, consumer behaviour etc. that students have to study and understand.
Scope of MBA in Marketing:-
To have an effective market strategy, candidates study market research and analyze data and do a comparative analysis. This is a skill set which management students acquire helps them to stand in good stead at the work domain. There is immense scope for an MBA(marketing) professional to gain expertise by taking up challenging projects and job roles. Due to advancement in technology, the definition of marketing has changed and students have to update themselves with well researched data and important information for better performance at the work front.
Role of an MBA-Marketing:-
The MBA degree in marketing equips young professionals to have a thorough understanding of the subject. Moreover, the companies have become very competitive, and the demand from their employees in terms of performance has increased. The monetary and non-monetary perks have increased for deserving employees of an organization. Prominent organizations like Hindustan Unilever, Procter & Gamble, ITC, Sony India, Tata Motors, Vodafone, to name a few, have some set performance standards. These organizations expect their workforce to deliver their best at work. Hired employees undergo training to understand the company’s deliverables, objectives, long-term and short-term goals. An MBA – marketing can fit into the following job roles:-
- Sales Manager
- Sales Executive
- Product Manager
- Marketing manager
- General Manager (sales & marketing)
- Regional Manager (Sales)
- Market Research analyst
- Digital Marketing manager
- Media planner
- Business Development Manager
Best Colleges offering MBA Marketing - programme:-
- Indian Institute of Management, Ahmadabad
- Indian Institute of Management, Bangalore
- Indian Institute of Management, Kolkata
- Indian Institute of Management, Lucknow
- Symbiosis Institute of Business Studies, Pune
- Symbiosis Institute of International Business,Pune
- Narsee Monjee Institute of Management Studies, Mumbai
- Jamnalal Bajaj institute of Management Studies, Mumbai
- Institute of Management Technology, Ghaziabad
- Faculty of Management Studies, Delhi
List of Subjects in MBA Marketing course:-
- Consumer Behaviour
- Advertising Management
- Business Marketing
- Sales Force Management
- Service Marketing
- Sales Promotion Management
- Brand Management
- Internet Marketing
- Retailing Management
- Marketing Channel
- Analytical Marketing
- Advanced Research Techniques in Marketing
The information provided above should suffice for students who are keen to pursue MBA in Marketing.