MICA, Ahmedabad

PGCM-AMC (Advertising and Marketing Communication)

MICA's Post Graduate Certificate in Management (PGCM) in Advertising and Marketing Communication is an AICTE-approved, one-year, full-time residential programme for people who want to “make the work”, not just talk about it. It is designed for aspiring copywriters, art directors and creative thinkers headed for the advertising industry.

The programme moves from strategic foundation and creative ideation through creative craft, presentation and industry immersion to industry alignment. It is judged the way the industry judges creative work: by jury, with your work on the wall.

Set on MICA's 19-acre residential campus in Shela, Ahmedabad, PGCM-AMC sits under MICA's School of Applied Creativity.

One-Year Residential | 48 Credits | Studio-Driven & Jury-Assessed | AICTE Approved

MICA has three objectives for its PGCM-AMC graduates:

1. To lead the creative product and processes of marketing communication across traditional and digital media.
2. To integrate creativity, technology and consumer experience into communication decisions.
3. To drive innovation across creative products and platforms in emerging media industries.

Eligibility Criteria

1. Admission to the Post Graduate Certificate in Management (Advertising and Marketing Communication) PGCM (AMC), (Earlier Crafting Creative Communication (CCC)) require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
2. Bachelor’s degree with at least 50% marks or equivalent CGPA in any discipline from a recognised university.
3. Candidates appearing for the final year bachelor’s degree/equivalent qualification examination and those who have completed the degree requirements and are awaiting results can also apply. It is mandatory for such candidates to complete the following:
   • ⇒ Produce a certificate from the principal/director/registrar/head of the department of the institution/university certifying that the candidate is currently in the final year/is awaiting final results, stating that they have completed all the requirements (the result may, however, be awaited) for obtaining the bachelor’s degree/equivalent qualification on the date of issue of the certificate. This certificate should be submitted latest by June 30, 2027,
   • ⇒ Such a candidate, if selected, and submits the above-mentioned certificate will be allowed to join the programme provisionally. The admission will be confirmed only when the candidate submits the final mark sheet and certificate of having passed the bachelor’s degree/equivalent qualification.

Admissions and Selection Process:

The selection process comprises Online Application, MICAT and Personal Interview (PI). MICAT is conducted twice a year, in December 2026 and February 2027, and candidates may appear for both the tests, with the better score being considered. Shortlisted candidates are invited for the Personal Interview. Final selection is based on the candidate’s performance in MICAT and PI.

Placement Statistics

PGCM-AMC students have secured opportunities with leading organisations across advertising, media, digital, branding, entertainment, and consumer-facing businesses.

Final Placement

1. Highest Package: ₹16 LPA
2. Average Package: ₹8.7 LPA
3. Median Package: ₹8 LPA

Frequently Asked Questions

PGCM-DMMC (Digital Media and Marketing Communication)

India's First Comprehensive Programme in the Content and Creator Economy

MICA's Post Graduate Certificate in Management (PGCM) in Digital Media and Marketing Communications is an AICTE-approved, one-year full-time residential (off campus) programme built for the creator economy - the platforms, audiences and business models that have reshaped how content, commerce and careers intersect. Designed around the philosophy of Create, Amplify, Monetise and Manage Content Across Platforms, it trains students to build sustainable creator-led businesses, not simply to produce content. Set on MICA's 19-acre residential campus in Shela, Ahmedabad, PGCM-DMMC sits under MICA's School of Applied Creativity.

One-Year full-time off campus Residential | 48 Credits | Built for the Creator Economy | AICTE Approved

MICA PGCM-DMMC (Digital Media and Marketing Communication) – A Programme Built for the Creator Economy MICA PGCM-DMMC (earlier known as CCE) is a one-year, full-time, off campus compulsorily residential programme offered by MICA, Ahmedabad under the School of Applied Creativity, structured across four terms.

It is built for a career the formal education system has largely ignored: content creator, social media marketer, influencer, talent manager. Platforms like YouTube, Instagram and LinkedIn have built a multi-billion-dollar industry of individuals running sustainable businesses through content - and yet the skills that industry runs on have rarely been taught systematically. PGCM-DMMC exists to close that gap, taking students from audience psychology and content strategy through to platform economics, brand partnerships and the accounting behind a creator business. MICA's intent for its graduates is specific: to build sustainable creator brands using cultural cues and data-driven strategies; to leverage network dynamics and platform economics for content monetisation; to bridge brands and creators by building brand–content–influencer fit; and to be able to set up their own creator initiatives.

Eligibility Criteria

1. Admission to the Post Graduate Certificate in Management (Digital media and Marketing Communications) PGCM (DMMC), (Earlier Content Creator Economy (CCE)) require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
2. Bachelor’s degree with at least 50% marks or equivalent CGPA in any discipline from a recognised university.
3. Candidates appearing for the final year bachelor’s degree/equivalent qualification examination and those who have completed the degree requirements and are awaiting results can also apply. It is mandatory for such candidates to complete the following:
   • ⇒ Produce a certificate from the principal/director/registrar/head of the department of the institution/university certifying that the candidate is currently in the final year/is awaiting final results, stating that they have completed all the requirements (the result may, however, be awaited) for obtaining the bachelor’s degree/equivalent qualification on the date of issue of the certificate. This certificate should be submitted latest by June 30, 2027,
   • ⇒ Such a candidate, if selected, and submits the above-mentioned certificate will be allowed to join the programme provisionally. The admission will be confirmed only when the candidate submits the final mark sheet and certificate of having passed the bachelor’s degree/equivalent qualification.

Fees and Scholarships

The fees for the one-year programme in 2026–27 was INR 13.3 lakh, inclusive of tuition, residential charges, internet and computing, library and database access, and medical facilities and insurance. Fees are payable in two installments across the year.

Scholarships. MICA awards scholarships annually on a merit-cum-means basis, and PGCM-DMMC students are eligible. Awards range from 25% to 100% of tuition fees, with family income the principal criterion alongside academic and other achievement. Shortlisted applicants are interviewed by the MICA Scholarships Committee.

Frequently Asked Questions

PGCM (Sports Management)

The programme fee is INR14 lakh and intake is 40 students.

Indian sport has changed considerably in the last fifteen years. The IPL, the Pro Kabaddi League, the Indian Super League, and more recently the Women's Premier League have created a network of governing bodies, leagues and franchises, that now function as professional commercial enterprises. They negotiate media rights, manage sponsor portfolios, build fan communities, and compete for attention in a crowded content environment. The people running these organisations need to be professionally trained along with a passion for sports.

Currently, formal education in sports management in India is limited in depth and lacks a direct connect with the industry it claims to serve. The gap between what professional sports organisations need and what the education system has provided is apparent and widening as the industry grows.

MICA's 1 Year Post Graduate Certificate Programme in Sports Management addresses this gap directly. Over thirty years, MICA has trained communication, brand, and commercial professionals who work across India's media, consumer, and marketing industries. In the last five years, a specialisation in media, entertainment, and sports within MICA's flagship MBA has taken some of those graduates into the sports industry. They have taken up roles like franchise operations, brand management, athlete representation, and league strategy. The current proposed certificate programme formalises the specialization into a focused, one-year programme built specifically for those who want to work in sport. The program draws from MICA's existing faculty, industry relationships, and placement track record.

Eligibility Criteria

1. Admission to the 1 year Post Graduate Certificate Programme PGCM (Sports Management) require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
2. Bachelor’s degree with at least 50% marks or equivalent CGPA in any discipline from a recognised university.
3. Candidates appearing for the final year bachelor’s degree/equivalent qualification examination and those who have completed the degree requirements and are awaiting results can also apply. It is mandatory for such candidates to complete the following:
   • ⇒ Produce a certificate from the principal/director/registrar/head of the department of the institution/university certifying that the candidate is currently in the final year/is awaiting final results, stating that they have completed all the requirements (the result may, however, be awaited) for obtaining the bachelor’s degree/equivalent qualification on the date of issue of the certificate. This certificate should be submitted latest by June 30, 2027,
   • ⇒ Such a candidate, if selected, and submits the above-mentioned certificate will be allowed to join the programme provisionally. The admission will be confirmed only when the candidate submits the final mark sheet and certificate of having passed the bachelor’s degree/equivalent qualification.
4. A valid CAT/XAT/GMAT score

Admissions and Selection Process:

The admission process comprises Online Application, MICAT and Personal Interview (PI). MICAT is conducted twice a year, in December 2026 and February 2027, and candidates may appear for both, with the better score considered. Shortlisted candidates are invited for the Personal Interview. Final selection is based on the candidate’s performance in MICAT, CAT/XAT/GMAT and PI.

Frequently Asked Questions

PGDM-C

MICA PGDM-C is an AICTE-approved, two-year, full-time residential Post Graduate Diploma in Management – Communications. The programme is built around consumer facing roles with an emphasis on product, customer and brand, MICA’s founding strength, now integrated with AI, analytics and platform fluency. It has an AICTE approved intake of 180 students per batch, and graduates move into roles such as Brand Management, Campaign and Performance Management, Mark.tech and AI, Sales and CRM, Business Analytics and Consulting and Data Science and AI, across sectors including FMCG, Consulting, Consumer Technology, Media, Entertainment & Sports, Consumer Technology and BFSI.

NIRF Rank 33 (2025, institutional) | 180 Seats | [100% Placements –across years] | [Avg Package – INR 20.12LPA] | AICTE Approved | [NBA Accredited | AIU Equivalence to an MBA

Eligibility Criteria

1. Admission to PGDM (C) requires a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
2. Bachelor’s degree with at least 50% marks or equivalent CGPA in any discipline from a recognised university.
3. Candidates appearing for the final year bachelor’s degree/equivalent qualification examination and those who have completed the degree requirements and are awaiting results can also apply. It is mandatory for such candidates to complete the following:
   • ⇒ Produce a certificate from the principal/director/registrar/head of the department of the institution/university certifying that the candidate is currently in the final year/is awaiting final results, stating that they have completed all the requirements (the result may, however, be awaited) for obtaining the bachelor’s degree/equivalent qualification on the date of issue of the certificate. This certificate should be submitted latest by June 30, 2027,
   • ⇒ Such a candidate, if selected, and submits the above-mentioned certificate will be allowed to join the programme provisionally. The admission will be confirmed only when the candidate submits the final mark sheet and certificate of having passed the bachelor’s degree/equivalent qualification.

Admissions and Selection Process:

Admission to MICA’s PGDM programme follows a multi-stage selection process. Candidates must have a valid CAT, XAT or GMAT score and appear for the MICAT (Usually held in December and February). Candidates who qualify through the prescribed CAT/XAT/GMAT and MICAT criteria are shortlisted for the Group Exercise (GE) and Personal Interview (PI). The final merit list is prepared based on performance across the selection stages, and selected candidates are offered admission to the programme.

PGDM-C Fees and Scholarship Details

The total programme fee (tuition, hostel, mess, teaching–learning material and aids) for the two-year residential programme is approximately INR 30,10,000 (For the batch 2026-28). Financial aid and scholarships are available on a combination of merit and need.

Frequently Asked Questions

MICA FPM

MICA's distinctive strength lies in integrating marketing, communication, media, culture, consumer behaviour, and technology into a unified research ecosystem, enabling scholars to address complex marketplace and societal challenges from an interdisciplinary perspective.

MICA FPM is a research-focused, four-year full-time doctoral programme (non-residential) designed to develop scholars who shape industry practice, influence policy, and contribute to academic discourse globally. Set on MICA's 19-acre campus in Shela, Ahmedabad, the programme is fully funded for the selected scholars - covering tuition, a monthly stipend, and research grants - and has produced scholars who now hold positions at leading academic and research institutions worldwide.

Fully Funded | 4-Year Doctoral Track | Global Research Immersion | 42 Fellows Since Inception in 2010

What is MICA FPM?

A Doctoral Programme in Strategic Marketing and Communication

MICA FPM (Fellow Programme in Management) is a four-year, full-time doctoral programme (non-residential) offered by MICA, Ahmedabad, structured around scholarly research in strategic marketing and communication. Since founding in 2010, 42 scholars have completed the programme, going on to influence academic institutions, policy development, and industry practice as MICA Fellows. The programme is delivered on MICA's 19-acre campus in Shela, Ahmedabad.

MICA is positioned as Asia-Pacific's only residential institute for Strategic Marketing and Communication, and the FPM is built to develop scholars who address global challenges through rigorous, evidence-based research. The programme combines coursework in research methodology, theory building, and consumer culture with a structured scholarly development pathway - including national and international conference presentations, publication requirements, a three-month international immersion programme, and a final thesis with external review and defence.

FPM scholars move into faculty positions at leading academic institutions, research roles at multinational corporations, policy advisory positions, and entrepreneurial ventures that combine research insight with business applications.

MICA runs FPM alongside its postgraduate programmes - MICA PGDM - data, analytics, and AI specialisation and MICA PGDM-C - brand strategy and marketing communications specialisation - making it the only Indian institute offering a research-led doctoral track in this specific intersection of marketing, communication, and culture

Eligibility Criteria

Applicants must hold a UGC/AIU/AICTE-approved postgraduate/master’s degree or equivalent with at least 60% marks (First Class) in Management, Communications, Humanities, or Social Sciences. They must also hold a three-year bachelor’s degree or equivalent in any discipline after 10+2.

Relevant exposure to Marketing, Media, Public Relations, Advertising, Journalism, or related professional/research experience is an added advantage. Foreign nationals and NRIs with equivalent non-Indian qualifications and a valid GRE score may also apply.

Admission and Selection Process

The FPM selection process comprises of three steps:
Step 1: Online Application and performance in MICAT
Step 2: Online Screening Interview.
Step 3: On campus FPM Written Test (FWT), Individual Presentation (IP), and Personal Interview (PI). Final selection is based on performance across all the steps mentioned above and relevant professional/research experience in marketing, media, and communication.

MICA FPM Funding and Financial Support

MICA FPM is fully funded for selected scholars. The programme is structured so that admitted candidates can focus entirely on research without financial barriers.

Frequently Asked Questions

11-Month Certificate Programme in Strategic Communication

MICA has applied for AICTE accreditation.

The School of Strategic Communication (SoSC) is MICA's response to the defining challenge of the coming decade - the ability to shape human–technology communication ecosystems for business value, social legitimacy, and public trust. The School will prepare a new generation of storytellers, narrative builders, myth crafters, and communication professionals equipped to navigate environments shaped by AI, data, platforms, evolving regulation, and shifting public expectations. Its graduates will not only learn to communicate effectively; they will learn to build trust, shape reputation, influence decisions, manage legitimacy, and create meaningful connections across increasingly complex stakeholder ecosystems. Grounded in ethics and human-centred thinking, they will be positioned to lead the conversations that matter: within organisations, across markets, and throughout society.

The 11-Month Certificate Programme in Strategic Communication is a practice-anchored, Residential (off-campus) certificate programme, launching in Academic Year 2027–28. The programme will have an intake of 40 students with a fees of INR 14 lakhs. Graduates of the programme will possess transformative skills across Human Centered Explainable AI (HCXAI), corporate communication and public affairs. They will be professionals who blend linguistic know-how, analytical insight, creative thinking, narrative capability, and technological fluency to meet complex communication challenges across sectors.

The programme focus areas include: AI-enabled Corporate Communication and PR • Public Affairs and Reputation Management • Crisis and Risk Communication • HCXAI • Strategic Storytelling and Narrative Design.

Eligibility Criteria

1. Admission to the 11 Month Certificate Programme in Strategic Communication (CSC)* require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
2. Bachelor’s degree with at least 50% marks or equivalent CGPA in any discipline from a recognised university.
3. Candidates appearing for the final year bachelor’s degree/equivalent qualification examination and those who have completed the degree requirements and are awaiting results can also apply. It is mandatory for such candidates to complete the following:
   • ⇒ Produce a certificate from the principal/director/registrar/head of the department of the institution/university certifying that the candidate is currently in the final year/is awaiting final results, stating that they have completed all the requirements (the result may, however, be awaited) for obtaining the bachelor’s degree/equivalent qualification on the date of issue of the certificate. This certificate should be submitted latest by June 30, 2027,
   • ⇒ Such a candidate, if selected, and submits the above-mentioned certificate will be allowed to join the programme provisionally. The admission will be confirmed only when the candidate submits the final mark sheet and certificate of having passed the bachelor’s degree/equivalent qualification.

Admissions and Selection Process:

The admission process comprises Online Application, MICAT and Personal Interview (PI). MICAT is conducted twice a year, in December 2026 and February 2027, and candidates may appear for both, with the better score considered. Shortlisted candidates are invited for the Personal Interview. Final selection is based on the candidate’s performance in MICAT and PI.

Frequently Asked Questions