The Art of Effective Essay Writing

Structure of the Essay
The examiner checks whether the essay flows logically from one paragraph to the other, or not. Marks are deducted for illogically ordered ideas and poorly connected arguments. Marks are awarded for structured and ordered representation of arguments and ideas.
Knowledge
While your knowledge is tested in the written test, it is essential that you are aware of the ongoing debates in the public media and important events, personalities, laws etc. as such facts are effective in corroborating your arguments or opinions in the essay.
Innovative Ideas
As future managers, you will be expected to generate new ideas as a part of your job. Hence, evaluators expect your essay to be replete with innovative ideas. Mere repetition of experts' opinions is not recommended in an essay.
Attitude
The evaluators deduct marks for any view that they perceive to be extremist, prejudiced, unreasonable and unscientific. They expect a balanced view in the essay that reflects the rational mind of the writer.
Grammar
This is very important in any essay. Marks are deducted for grammatical, punctuation and spelling errors.
Prep Strategy
Now that you are acquainted with the evaluation criteria for essay, you can now devise a sound strategy to write a distinctive essay. Since you have to write only 200-300 words, there is little room for beating around the bush. Follow a classical Introduction-Body-Conclusion Structure. In the introduction, take a broad view, which gives the examiner an impression of your understanding of the topic.
In the body of the essay, focus on analyzing the topic from as many different perspectives as possible, neatly divided into points or paragraphs. Ideally, one paragraph should contain only one idea. Conclude with your own opinion, ideas and suggestions which are forward looking and optimistic.
In order for you to make your essay content-rich, you must read on a regular basis, newspapers, current affairs magazines, fiction and non-fiction books. This will arm you with necessary facts, examples and information that will strengthen your viewpoints.
Reading of articles written by reputed writers/ journalists is also recommended, as it will aid you in forming an independent opinion on current issues of national and international importance. It will in turn, help you in suggesting new solutions and ideas, which are sure to make your essay stand out and fetch more marks.
You must understand that examiners are evaluating future managers. In managerial positions you will be interacting with people from all walks of life. Thus, any prejudices or biases exhibited in the essay, will display an inability on your part to deal with problems rationally and logically. Thus, it is advised that you maintain a balanced point of view in the essay, which takes into account maximum possible angles on an issue.
As far as grammar proficiency is concerned, we suggest that you re-visit Standard English Grammar books studied in school. Also, you may refer to "Word Power Made Easy" by Norman Lewis to review basic grammar rules. Remember, impressive essays do not always have excessive jargon or atypical words. Essays written in simple and lucid language, with due regard to grammar and punctuation rules will always stand you in good stead.
Last but not the least, lots and lots of practice is the only way to go if you want to score well in Essay. Pick up topics from a wide variety of areas and practice writing an essay in 20 minutes. Make sure that you adhere to the time and word limit. Also, get the essay evaluated from an experienced teacher on a regular basis.
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Rest assured, if you follow a methodical approach to essay writing, there is no reason for you not to rock the exam!
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