MICA Admissions Test (MICAT) is the online entrance test for MICA's flagship course Post Graduate Diploma in Management - Communications (PGDM-C). The programme focuses on Strategic Marketing and Communication. The exam is conducted twice between December and February. MICAT I will be conducted on December 17, 2017 and MICAT II will be held on February 17, 2018.
MICA’s PGDM-C offers the following specialisations:
- Brand Management
- Advertising Management
- Marketing Research and Analytics
- Media Management
- Digital Communication Management
The maximum intake for PGDM (C) is 180 students.
MICAT Eligibility Criteria:
- Candidates have to apply to MICA with their scores of CAT 2017 / XAT 2018 /GMAT (2016 onwards). Candidates will be called for MICAT irrespective of their scores in the above mentioned exam (subject to their application form being complete and accepted by MICA).
- Bachelor's degree or equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
- Candidates appearing for final year graduation examinations are also eligible to apply.
MICAT 2018 exam pattern
|Parts||Section(s)||Number of Questions||Duration|
|Part 1||Psychometric||35||25 minutes|
|Part 2||Verbal Ability (VA)||25||1 hour and 45 minutes|
|Quantitative Ability (QA)||25|
|General Awareness (GA)||25|
|Divergent-Convergent Reasoning (DCR)||30|
|Part 3||Descriptive Test (DT)||4||35 minutes|
MICAT is a Computer Based Test (CBT). The duration of the exam is 3 hours.
There are no negative marks for Descriptive and Psychometric sections. While 0.25 % of the allotted marks will be deducted for every wrong answer in VA, QA, GA and DCR.
MICAT IMPORTANT DATES:
|MICAT – I Registration opens||23rd August 2018|
|MICAT – I Registration closes||20th November 2018|
|Issue of MICAT- I Call Letters/Admit Card||26th November 2018|
|MICAT – I||1st December 2018|
|MICAT -I Score (To be declared)||18th December 2018|
|MICAT – II Registration opens||3rd January 2019|
|MICAT – II Registration closes||30th January 2019|
|Issue of MICAT- II Call Letters/Admit Card||4th February 2019|
|MICAT – II||9th February 2019|
|MICAT – II Score (To be declared)||19th February 2019|
|GE & PI Shortlist||19th February 2019|
|GE & PI at Delhi and Kolkata||7th, 8th and 9th March 2019|
|GE & PI at MICA, Ahmedabad||12th and 13th March 2019|
|GE & PI at Bangalore & Mumbai||16th, 17th and 12th March 2019|
|Final results||25th March 2019|