MICA Notification and Important Dates

MICA Admissions Test (MICAT) is the online entrance test for MICA's flagship course Post Graduate Diploma in Management - Communications (PGDM-C). The programme focuses on Strategic Marketing and Communication. The exam is conducted twice between December and February.  MICAT I will be conducted on December 17, 2017 and MICAT II will be held on February 17, 2018.
MICA’s PGDM-C offers the following specialisations:
  • Brand Management
  • Advertising Management
  • Marketing Research and Analytics
  • Media Management
  • Digital Communication Management
The maximum intake for PGDM (C) is 180 students.
MICAT Eligibility Criteria:
  • Candidates have to apply to MICA with their scores of CAT 2017 / XAT 2018 /GMAT (2016 onwards). Candidates will be called for MICAT irrespective of their scores in the above mentioned exam (subject to their application form being complete and accepted by MICA).
  • Bachelor's degree or equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
  • Candidates appearing for final year graduation examinations are also eligible to apply.
MICAT 2018 exam pattern
Parts Section(s) Number of Questions Duration
Part 1 Psychometric 35 25 minutes
Part 2 Verbal Ability (VA) 25 1 hour and 45 minutes
Quantitative Ability (QA) 25
General Awareness (GA) 25
Divergent-Convergent Reasoning (DCR) 30
Part 3 Descriptive Test (DT) 4 35 minutes
MICAT is a Computer Based Test (CBT). The duration of the exam is 3 hours.
There are no negative marks for Descriptive and Psychometric sections. While 0.25 % of the allotted marks will be deducted for every wrong answer in VA, QA, GA and DCR.

MICAT – I Registration opens 23rd August 2018
MICAT – I Registration closes 20th November 2018
Issue of MICAT- I Call Letters/Admit Card 26th November 2018
MICAT – I 1st December 2018
MICAT -I Score (To be declared) 18th December 2018
MICAT – II Registration opens 3rd January 2019
MICAT – II Registration closes 30th January 2019
Issue of MICAT- II Call Letters/Admit Card 4th February 2019
MICAT – II 9th February 2019
MICAT – II Score (To be declared) 19th February 2019
GE & PI Shortlist 19th February 2019
GE & PI at Delhi and Kolkata 7th, 8th and 9th March 2019
GE & PI at MICA, Ahmedabad 12th and 13th March 2019
GE & PI at Bangalore & Mumbai 16th, 17th and 12th March 2019
Final results 25th March 2019
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