MICA Notification and Important Dates

MICA Admissions Test (MICAT) is the online entrance test for MICA's flagship course Post Graduate Diploma in Management - Communications (PGDM-C). The programme focuses on Strategic Marketing and Communication. The exam is conducted twice between December and February.  MICAT I will be conducted on December 17, 2017 and MICAT II will be held on February 17, 2018.
MICA’s PGDM-C offers the following specialisations:
  • Brand Management
  • Advertising Management
  • Marketing Research and Analytics
  • Media Management
  • Digital Communication Management
The maximum intake for PGDM (C) is 180 students.
MICAT Eligibility Criteria:
  • Candidates have to apply to MICA with their scores of CAT 2017 / XAT 2018 /GMAT (2016 onwards). Candidates will be called for MICAT irrespective of their scores in the above mentioned exam (subject to their application form being complete and accepted by MICA).
  • Bachelor's degree or equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
  • Candidates appearing for final year graduation examinations are also eligible to apply.
MICAT 2018 exam pattern
PartsSection(s)Number of QuestionsDuration
Part 1Psychometric3525 minutes
Part 2Verbal Ability (VA)251 hour and 45 minutes
Quantitative Ability (QA)25
General Awareness (GA)25
Divergent-Convergent Reasoning (DCR)30
Part 3Descriptive Test (DT)435 minutes
MICAT is a Computer Based Test (CBT). The duration of the exam is 3 hours.
There are no negative marks for Descriptive and Psychometric sections. While 0.25 % of the allotted marks will be deducted for every wrong answer in VA, QA, GA and DCR.


MICAT – I Registration opensSeptember 26, 2017
MICAT – I Registration closesNovember 30, 2017 at 11:55 pm
Issue of MICAT- I Call Letters/Admit CardDecember 11, 2017
MICAT – IDecember 17,2017
MICAT -I Score (To be declared)January 3, 2018
MICAT – II Registration opensJanuary 3, 2018
MICAT – II Registration closesFebruary 05, 2018 at 11:55 pm
Issue of MICAT- II Call Letters/Admit CardFebruary 09, 2018
MICAT – IIFebruary 17, 2018
MICAT – II Score (To be declared)February 26, 2018
GE & PI ShortlistMarch 1, 2018
GE & PI at Delhi and KolkataTo be Announced soon
GE & PI at MICA, AhmedabadTo be Announced soon
GE & PI at Bangalore & MumbaiTo be Announced soon
Final resultsMarch 31, 2018
Test Site