MICA Notification and Important Dates

MICA Admissions Test (MICAT) is the online entrance test for MICA's flagship course Post Graduate Diploma in Management - Communications (PGDM-C). The programme focuses on Strategic Marketing and Communication. The exam is conducted twice between December and February.  MICAT I will be conducted on December 17, 2017 and MICAT II will be held on February 17, 2018.
MICA’s PGDM-C offers the following specialisations:
  • Brand Management
  • Advertising Management
  • Marketing Research and Analytics
  • Media Management
  • Digital Communication Management
The maximum intake for PGDM (C) is 180 students.
MICAT Eligibility Criteria:
  • Candidates have to apply to MICA with their scores of CAT 2017 / XAT 2018 /GMAT (2016 onwards). Candidates will be called for MICAT irrespective of their scores in the above mentioned exam (subject to their application form being complete and accepted by MICA).
  • Bachelor's degree or equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
  • Candidates appearing for final year graduation examinations are also eligible to apply.
MICAT 2018 exam pattern
PartsSection(s)Number of QuestionsDuration
Part 1Psychometric3525 minutes
Part 2Verbal Ability (VA)251 hour and 45 minutes
Quantitative Ability (QA)25
General Awareness (GA)25
Divergent-Convergent Reasoning (DCR)30
Part 3Descriptive Test (DT)435 minutes
MICAT is a Computer Based Test (CBT). The duration of the exam is 3 hours.
There are no negative marks for Descriptive and Psychometric sections. While 0.25 % of the allotted marks will be deducted for every wrong answer in VA, QA, GA and DCR.

MICAT – I Registration opens23rd August 2018
MICAT – I Registration closes20th November 2018
Issue of MICAT- I Call Letters/Admit Card26th November 2018
MICAT – I1st December 2018
MICAT -I Score (To be declared)18th December 2018
MICAT – II Registration opens3rd January 2019
MICAT – II Registration closes30th January 2019
Issue of MICAT- II Call Letters/Admit Card4th February 2019
MICAT – II9th February 2019
MICAT – II Score (To be declared)19th February 2019
GE & PI Shortlist19th February 2019
GE & PI at Delhi and Kolkata7th, 8th and 9th March 2019
GE & PI at MICA, Ahmedabad12th and 13th March 2019
GE & PI at Bangalore & Mumbai16th, 17th and 12th March 2019
Final results25th March 2019