MICA, Ahmedabad, recently hosted its 11th edition of TEDx talk on the theme 'Map the Gap'

Ahmedabad: MICA, Ahmedabad, India's premier B-school for Strategic Marketing and Communications, recently hosted its 11th edition of TEDx talk on the theme 'Map the Gap.'
This year, the independently organized event, licensed by TED, hosted five speakers from all walks of life who shared their experiences and understanding of overcoming unconventional problems with unconventional approaches.

The speakers included Captain Yashika Hatwal Tyagi, Kargil War Veteran, Mr. Vikram Chandra, Journalist & Founder, Editorji, Ms. Tanvi Girotra – Founder, Becoming I Foundation, Ms. Palki Sharma Upadhyay – Executive Editor, WION and Manavendra Singh Gohil – Crown Prince of Rajpipla, Gujarat & first openly Gay prince.

Delving more on the theme, the TEDxMICA team said, "Through the theme 'Map the Gap,' we wanted to let the world know that no gap is uncrossable and no destination is unreachable. Map the Gap is a tale that speaks to each one of us because it touches upon our stories, ideas, and journeys."

Speaking about stories and news, Mr. Chandra said, "The current problem with digital video news is that you start getting information only from an ideological echo chamber. Digital video news and information today is like cassettes and CDs, you can find the story that you want, but you got to go looking for it."
Ms. Palki Sharma Upadhyay said, "Think of the story you want to tell a few decades from now and start writing it from today because the world today is a grand storytelling competition."

About TEDx, x = independently organized event:

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. TED Talks video and live speakers combine to spark connection at a TEDx event. These local, self-organized events are branded TEDx, where x = independently organized TED event.

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses