MICA Offers New Intensive 45-week Online Program

Ahmedabad: To equip mid-level working professionals to bring a dynamic shift in their careers, MICA, India’s premier institute for Strategic Marketing and Communications, has designed a new online program on ‘Advanced Digital Transformation.’

The 45-week intensive program, which will begin in August 2021, will be offered in partnership with Results & Outcomes LLP, a new Edutech venture created by industry practitioners with deep expertise in Media & Entertainment, Technology, and Digital Marketing.

The advanced program, open to working professionals with more than seven years of experience across industries, has been carefully designed to provide real-world application and be delivered by industry global thought leaders and domain experts. The course pedagogy combines a sound theoretical foundation with equal emphasis on real-world application.

Dr. Shailendra Raj Mehta, President & Director, MICA, said, “Digital transformation is the norm of today, and consumers are fast adapting to the opportunities digitalization is opening up. MICA has adopted digital transformation as the core of all its strategies, programmes and activities. There can be no better time to launch an advanced certificate programme in digital business transformation. The ADTP is designed with seasoned Industry leaders to address the challenges faced by the M&E industry, in particular and other industries, in general. This will certainly aid the transition for working professionals, empowering them with the required skill sets and practical application knowledge, ensuring they thrive in this digitally transforming world.”

Dr. Preeti Shroff, Dean, MICA, “The MICA community is delighted to launch ADTP program in collaboration with leading industry professionals and partners. This program combines cutting-edge theory, industry practices, and skills learning for working professionals in India and worldwide. The digital disruption and transformation needs are forcing brands and businesses to rethink marketing strategies, data analytics, and customer relationship management. The changing ways of digital and data governance, industry and brand management, global operations, adoption of new technology, and disrupting legacy systems require a workforce capable of driving this change from within the organization. The program learning will empower participants with futuristic theoretical models, required skill sets, and practical industry applications ensuring that they thrive in this digitally transforming world that requires essential life skills - combining hard, soft and deep skills.”

Industry leaders such as Mr. Ramesh Bhaskar, Director, Google India, Ms. Shivani Suri, CMO and Category Head, Vedantu, Vani Garg, Ex Head of CLM & Consumer Experience Zee5, Hemant Mehta, Ex.MD Insights Division & CSO KANTAR India, Mr. Tarun Katial, Investor and Founder in Media Tech and Edu Tech, and Mr. Anand Chakravarthy, Ex MD Essence, Group M are some of the names that are a part of the faculty.

The program will also host a series of webinars on topics ranging from – Data Privacy laws, Applications of Blockchain, Leveraging the power of CDPs, and navigating a Cookieless digital world. Some of the speakers would include Pini Yakuel, CEO Optimove, Maciej Zawadzinski, CEO and Founder PIWIK, Gowree Gokhale, Lead IP, Technology, Data Protection - Nishith Desai Associates – amongst others.

Mr.Tarun Katial, Ex-CEO of Zee5 and investor in multiple media & ed-tech firms said, “The modern-day setting has only catalyzed the pressing need to go digital. Today working professionals must upskill their knowledge and break new grounds using the new technology. With this course, we are bringing a series of wide-ranging topics that are easy to understand, and having them taught by some of the best professionals in the industry will keep them abreast of the latest happenings. Together with MICA, we have designed the ADTP to help such professionals learn about digital transformation and its applications in business. Unlike other courses, it provides a 360% learning process which will empower professionals to gain the required skill set by gaining practical industry knowledge."

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of thebest-known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.