IFIM Business School to launch MBA 4.0

The IFIM Business School, among India’s first six AACSB-accredited Business Schools, based in Bengaluru and a front-runner of quality management education since 1995 launched India’s first multi-city, multi-disciplinary liberal professional MBA program, ‘MBA 4.0’ for Graduates of Law, Fashion, Design, Arts, Social Sciences; Engineers with a demonstrated interest in design, arts, performing arts; and Professionals like CAs, Cost Accountants, Company Secretaries.  

MBA 4.0 is the first multi-city, multi-disciplinary two year liberal professional MBA program in India offered by an AACSB accredited institution. Using a liberal framework, this course offers new age specialization with wide choice of elective subjects delivered by the best in class faculty. Exposure to two cities bring to participants two distinct learning experiences (Commercial capital, Mumbai and Start-up capital, Bangalore; in city and in the lap of nature).

Scheduled to commence from September 23, 2020, MBA 4.0 draws from the future of jobs report of world economic forum and IFIM-NHRDN survey. The findings showed that future professionals would be T-shaped professionals that combine both a liberal mind-set covering a wide breadth of knowledge across disciplines, and in-depth knowledge in a specialized area, to perform effectively in the fast-changing workplace. The findings of the research also revealed a need for re-skilling at various levels, emergence of a multi-generation workforce, wellness as an important element of self-management and solutioning or problem solving as the critical skill set required for Industry 4.0.  Instead of one-size-fits-all approach, the curriculum of MBA 4.0 therefore facilitates the process of ‘discovery’ - encouraging ‘exploration’ and ‘experimentation’. The liberal framework provides a wide-angle view through exposure to disciplines like Design, Law, Business and Data-Science.

Speaking on the launch,  Dr. Atish Chattopadhyay, Director, IFIM Business School commented, “The need of the hour is to design a curriculum for students operating in industry 4.0. With the shift from an industrial to service to knowledge economy, and with disruptions led by technology, business rules, or even pandemics like Covid 19, skilling our students in new age areas alone is not enough. We must instill in them the fortitude and self-belief to successfully navigate through the uncertainties. By combining multiple disciplines of study, liberal arts component in MBA4.0 will expose students to a wide array of subjects, encouraging them to look beyond the obvious and contribute to solutions, and create meaningful change in the world. A quality highly treasured by the industry today. After completion of the professional modules of MBA 4.0 in India’s Silicon Valley, students will be taken to our pristine greater Mumbai campus to go through the liberal modules of MBA4.0. A place where students can live their passion and discover their ‘self’ in the midst of a picturesque valley.’

The program will focus on new-age specializations in areas like digital business analytics, digital sales and marketing, financial markets and fintech, management of communication design,  competition law and market regulations.

Admission to this program will require test scores of CAT/XAT/MAT/CMAT/GMAT/NMAT/GRE The selection will be online  through test of innovation potential, group exercise and personal interview. The fees for this course will be INR 12 Lacs with options for super specialization with top global business schools like Darden School of Business, University of Virginia; ESCP London; McCombs Austin.

Established in 1995, the IFIM Business School, Bangalore is currently amongst the first six  Business Schools in India to have been awarded the AACSB accreditation. IFIM is also accredited by National Board of Accreditation (NBA), and South Asian Quality Assurance System (SAQS), and is ISO 9001:2008 certified. Various programs at IFIM include (1) Two-year full-time residential Post Graduate Diploma in Management with options to do Major in Marketing, Finance, Digital Business, Analytics, HRM and International Business; (2) MBA4.0; (3) PGDM (Data Science); (4) PGDM Executive; (5) PGDM Online. Actively engaged in research and consulting, IFIM hosts several Centres of Excellence such as AIM-Parasuraman Centre of Service Excellence and Centre for Consulting in Digital Leadership. IFIM has an elite set of international academic partners including leading institutes such as ESCP-London, Darden Business School (University of Virginia) and McCombs Business School (University of Texas at Austin).