Press Release

MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication inaugurated the orientation programme for its incoming batch of PGDM-C, PGDM, CCC and FPM students for the academic year 2019, on June 17th 2019 at the Mani Ayer Auditorium, at MICA Campus. Mr. Vikas Purohit, CEO, TATA CLiQ presided over the event as chief guest.

The programme commenced with the lighting of the ceremonial lamp and felicitation of the chief  guest by the President and Director, Dr Shailendra Mehta, and the Dean of MICA, Dr Preeti Shroff. Bringing in a warm, energetic and engaging tone to the event, Mr. Purohit spoke words of encouragement to the next generation of strategic marketing and  communication aspirants. Recounting his experiences in the industry, he gave nuggets of wisdom, all in lucid and light hearted, humor-woven anecdotes. In a serious message though, he said: “Grades do matter”, and exemplified the choices students can and would need to make, both while on campus as well as in their careers.

The students will be attending the orientation programme for the next 15 days, as courses would formally commence in July.

Mr Purohit has a long and varied experience in the fields of Retail, Fashion & Ecommerce. He has held coveted positions as the Director & Head at Amazon Fashion, COO at Planet Retail,Head - Retail at Reliance Brands Limited, Head - Business Operations at Tommy Hilfiger and Brand Initiatives Manager at Aditya Birla Fashion & Retail Ltd.

He is an NTSE scholar, an Aditya Birla Scholar from the Aditya Birla group and has been identified as Leader of Leaders for Amazon Global. He has also won the title of National Young Manager (All India Management Association). He holds a Post-graduate diploma from IIM – B and an engineering degree from IIT – Varanasi.

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.