Prior to joining MDI Gurgaon,Prof. Sahay held the position of Professor of Marketing at the Indian Institute of Management, Ahmedabad (IIM-A).Known very well to a generation of students and managers, Prof. Sahay has made significant contributions to IIM Ahmedabad, as a teacher, researcher, consultant and administrator. He was serving as the Founding Chairperson of the NSE Center for Behavioral Sciences and the Chairperson of the India Gold Policy Centerat IIM Ahmedabad just prior to his joining MDI.
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This appointment represents asignificant milestone for MDI in its journey towards excellence, given Prof. Sahay's standing in the field of marketing academia and his leadership roles at IIM-A.His career traces back its foundation to a strong educational background, with a Ph.D. in Marketing Strategy and International Business from The University of Texas at Austin, earned between 1992 and 1996. This academic journey began with a PGDM, focusing on Marketing and Finance, at the IIM, Ahmedabad, from 1987 to 1989. Prior to this, Prof. Sahay completed a Bachelor of Technology in Chemical Engineering at the Indian Institute of Technology in Kanpur, India, from 1982 to 1986. This trifecta of qualifications and his extensive body of research, teaching and industry engagement and his boardroom experience spanning his experience at London Business School and at IIM, Ahmedabad, form the cornerstone of his knowledge and expertise in marketing and business.
Prof. Sahay's contributions to academia are extensive. He has published research extensively in international peer reviewed journals, has written more than 60 cases and has been an outstanding teacher along with leadership roles in his career that includes roles such as Dean of Alumni & External Relations (2013-16), Chairperson of PGPX (2007-09), Chairperson of Executive Education (2017-19), and Chairperson of the Marketing Area (2019-2021) at IIM Ahmedabad. He has also consulted with firms in India, SE Asia and the UK. His recent work is in the area of applications of behavioralscience in business. Citing from The CXO Playbook programme, Prof. Sahay believes “the right kind of intervention in a choice architecture helps to achieve the right kind of behavioural change required for desired outcomes – be it the amplifying the efficiency of the sales team, or be in creating a brand that engages better with the customer, or be it in getting the creative team to adopt out-of-box thinking or be it in achieving a behavioural change that alters team dynamics – in each case leading to better organizational performance.”In business education in India, he is a pioneer in teaching and research in neuroscience applications in marketing and business. As the founding chairperson of the Center for Behavioral Science at IIMA, he has also done work for leading firms in the applications of neuroscience in advertising (metrics, testing), branding (customer insight and brand positioning tests), HR (employee engagement). His recent research has focused on diverse areas, such as pricing, neuroscience, brand management, gold policy, FOPL and blockchain and innovation. In March 2022, Prof. Sahay published his second book "Brands and the Brain."
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