**The festival will host two speaker sessions by Mr. Akarsh Khurana, Indian director, writer and actor and Ms. Pallavi Agarwal, Founder & CEO, goSTOPS
*A total of 16 exciting events across the domains of marketing, advertising and branding with 10,000+ registrations
*ProNight artist performances with Mohit Chauhan, Zephyrtone and Nishant Suri

Ahmedabad: MICA, Ahmedabad gears up for its annual flagship festival, MICANVAS 2022, scheduled to take place from November 18-20, 2022. The festival will host a series of challenging events, exciting prizes and exhilarating live performances. The fest strives to bring together some of the brightest minds from B-schools and undergraduate institutes from across the country alongside some of the most renowned names and personalities from the industry.

The festival themed on ‘Level Up’, will see an array of legacy events like Last Manager Standing, Forerunner, Dialectica, RJ Wars, The Win-Fluencer, Brand-Entity Crisis, Next in Fashion, etc. in 16 new intriguing and rewarding formats, open for registrations on Unstop. The events span across the domains of marketing, advertising and branding, offering prize money of over 7 Lakhs in total. The events have garnered over 10,000 registrations and will see participation from students of some of the country’s most prestigious B-Schools like IIM Ahmedabad, IIM Bangalore, XLRI Jamshedpur among many others.

MICANVAS also brings insightful speaker sessions under ‘Mindspeak’ from some of the biggest names in the industry.

In the past, notable speakers like Prof. Philip Kotler, the father of contemporary marketing, Rory Sutherland, Vice-Chairman, Ogilvy Group, etc. have graced the forum. This year, the speaker lineup includes Mr. Akarsh Khurana, Indian director, writer and actor who will be sharing his own personal experiences in his address on "Roll Camera Action: My Life in Media" and Ms. Pallavi Agarwal, Founder & CEO, goSTOPS who will share her insights on ‘Building A Brand Without Marketing’.

Infusing more life and spirit into the fest, the Pro Night powered by YONO SBI will see highly awaited and spell-bounding live performances by the multi-talented and famous stand-up comedian Nishant Suri on November 18, the fast-rising independent electronic-music band Zephyrtone on November 19, and the world-renowned prolific singer Mohit Chauhan on November 20.

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.