MICA Ahmedabad, India’s premier management school for Strategic Marketing and Communications, has opened applications for its 2020-22 batch of the flagship 2-year PGP Program (Post Graduate Diploma in Management – Communication/Post Graduate Diploma in Management).

This year, it has simultaneously opened applications for its 1-year Post Graduate Certificate Program, Crafting Creative Communications (CCC), and the 4-year Fellow Programme in Management (FPM).

Applicants who wish to participate in the admission process for PGDM and PGDM-C will have to appear for an entrance exam conducted by the institute, known as MICAT. MICAT is conducted twice a year and better of the two scores is considered as a student may choose to write both MICAT I and II.

The entrance exam, MICAT-I will be held on December 7, 2019, and MICAT-2 will be held on January 25, 2020.

For the CCC and FPM programmes, an online exam will be conducted in January and March 2020 respectively.

The last date for online application for PGDM-C/PGDM MICAT-1 exam is November 25, 2019. The last date for online application for CCC programme is Jan 16, 2020.

For CCC programme, a group exercise and personal interview (GE & PI) process will happen this year in five cities viz, Ahmedabad, Bengaluru, Delhi, Kolkata and Mumbai, instead of Ahmedabad only, as was the case previously.

The FPM-C applications will close on March 15, 2020.

Dr Shailendra Raj Mehta, President & Director, MICA said, "At MICA, our PGP programmes emphasize not only managerial acumen but also creative intelligence. No wonder MICAns have built highly successful careers and reached leadership positions in some of the most respected companies in the world. We also combine classroom learning with industry internships, international and rural immersions, besides the newly introduced urban impact projects. These give our students real life experiences and enable their being even more ready for creating an impact as they leave the MICA portals."

Dr Preeti Shroff, Dean, MICA said, “Every year MICA welcomes outstanding new students from all over India for all programs.  Ongoing research, teaching and partnership innovations add to strengthening learning in Business Management, Marketing, Digital Transformation,  Communication, Media and Entertainment Management.  We have now put in place international, urban and rural immersion experiences combined with industry learning to provide ‘whole brain’ learning on MICA campus.  We look forward to selecting the new batch of next generation creative problem-solvers, leaders and managers."

Speaking about the same, Professor Ruchi Tewari, Admissions Chair at MICA said, "I'm happy to share that MICA's post graduate program, like last year, has an increased student intake which will add to our diversity and talent pool with a batch of 216 students. PGDM-C/PGDM Programs have the same admission criteria; academic and student support offering and infrastructural facilities and the key differentiator is the Urban Immersion Project (UIP), a mandatory 6-credit offering for the PGDM students which is optional for the students of the PGDM-C program. We also have a fair and transparent admission process."

MICAT-I will be conducted on December 7th, 2019, at Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam.

MICAT is a computer based test consisting of three parts, namely the psychometric section, the descriptive section and an aptitude section which includes objective-type questions on Verbal ability, Quantitative ability and  Data interpretation, General Awareness and Divergent and Convergent thinking. The details of the exam and important dates have been uploaded on the website.